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Formulating Marketing Strategy

  • Last updated 12/2024
  • English
  • Certified Course
  • Duration2:00 Hours
  • Learners100
  • Files4
  • Created Date20 Nov 2022
  • Quizzes 0
  • Certificate No
  • Downloadable No
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Program ini membantu Anda untuk melakukan formulasi strategi marketing yang tepat.

Selamat datang di kursus Formulating Marketing Strategy.

Strategi marketing menjadi salah satu elemen penting dalam keberhasilan sebuah bisnis menghadapi persaingan yang ketat. Di dalam market yang horizontal, perusahaan harus semakin jeli dan aktif untuk mempersiapkan strategi yang tepat untuk menarik targetted customer. Bagaimana agar bisnis Anda menjadi stand-out dibanding kompetitor lainnya? Kuncinya adalah Marketing Strategy yang mampu memenangkan customer mind-share. Marketing Strategy menjadi elemen awal di dalam model 9 Core Element yang diformulasikan oleh MarkPlus dan telah berhasil digunakan oleh berbagai perusahaan ternama di Indonesia dalam memenangkan bisnisnya. Sesi pelatihan ini juga dilengkapi sesi interaktif yang akan memudahkan Anda untuk memahami dan memformulasikan Marketing Strategy untuk keperluan bisnis Anda.

Pada kursus ini terdapat empat modul yang dapat Anda pelajari, yaitu:

Modul 1: Marketing Strategy Overview Mengenal konsep dan landasan dalam penyusunan strategi pemasaran.

Modul 2: Segmentation Proses mengenal pasar serta melakukan identifikasi dan pengelompokan segment customer.

Modul 3: Targeting Analisa segment customer secara komprehensif untuk menentukan segment terbaik sebagai target bisnis.

Modul 4: Positioning Menempatkan produk dan jasa di dalam pasar dan menyusun tagline yang tepat untuk produk dan jasa dalam bisnis Anda.

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